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Responsive Store Solutions

Responsive Store Solutions
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Responsive stores cover all aspects of shopping experience from entrance to exit. They can be divided into digital shopping carts, digital shelf management system, in-store intelligent video system, virtual fitting rooms, and experience centers.

NEXCOM Fuses Digital & Physical Retail with Responsive Store Solutions 

Responsive Stores: Win-wins for Retailers & Customers

Digital shopping carts provide personal shopping services such as style advice, product search, and wine recommendations. If customers have questions, these carts can show detailed product information with augmented reality technologies or connect to customer service centers. In addition, they can automatically scan and check out items in carts, shortening customers' queue time.


Retailers can use electronic shelf labels to keep product information up to date and make minute-by-minute pricing changes based on price comparison information. Also, digital shelf management system can connect to enterprise resource planning software (ERP) and automatic replenish system. When shelves run low, products can be automatically restocked without interrupting customers, thus delivering a more comfortable environment.

Informative and Thorough Shopping Experience

Integrated with cameras and sensors, the in-store intelligent video system can collect customer traffic flow and shopping behaviors for further analysis. With the system, retailers can identify hot shelf zones and eye-gazed product features for improved shelf layout and product design. Also, the system can greet visitors, identify customer groups, and deliver advertisements relevant to customers.


Virtual fitting rooms enable customers to try on clothes to check size and style virtually. Using 3D scanning, depth-sensing, and virtual reality, the latest virtual fitting rooms can convert the 2D front view into unprecedented immersive 3D experiences, allowing customers to visualize how apparel would look on them in every direction. They can even upload these fitting photos for peer feedback via social network. This 360-degree perspective can also be applied to furniture stores and car dealers for previewing interior design.


Retailers can establish digital experience between checkout counters and the exit. The digital-signage-enabled space can bring premium services and customer interactions to reinforce brand image and perform customer satisfaction analysis.

Integrates Bricks with Clicks

Online shops still need the final piece of the puzzle to create physical interactions between customers and products and to enhance branding. Responsive store can bring eCommerce advantages into physical stores, closing the gap between online and in-store experiences. The format of responsive stores continues evolving with technological advancement and customer-behavior changes. The future of retail stores relies on retailers and system providers together.

Successful Factors

Retailers can exploit NEXCOM's solutions and build responsive stores to achieve the following objectives.

  • Attract customers' attention with rich media to bring traffic into retail stores.
  • Engage customers' interests with information and responsive digital experience.
  • Trigger buying action with relevant and real-time promotion to gain customer insight and intimacy.
  • Retain customer loyalty with intelligent video system.

NEXCOM's Strengths

With years of experience in industrial grade quality, NEXCOM can offer reliability for retail applications with wide range portfolio and high-quality service offerings.

  • Full range and solid building blocks to help customer reshaping legacy brick-and-mortar stores to responsive stores.
  • Flexible customization service to align responsive store solution and versatile customers need.
  • Quick time-to-market turnkey solution
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